What is
culture-jamming? What are its forms? What do you think if it as a tool for
activism? Be sure to use specific examples for the readings and the Adbusters
website. Find an example of Youtube.
Culture-jamming was derived from
the term “jamming,” which originally referred to the interruption of radio
broadcasts or other people with commentary of typically inappropriate content.
Culture-jamming was adapted from this definition by promoting advertisements
that deviated from the norm of commercial communication. Often they are similar
to public service announcements in message, but in their content and substance
they begin to stray. The means through with they convey their message normally
utilizes a shock component.
The forum culture-jamming is
presented in certainly enables it to capture a lot of attention from
media-concise people on the internet and watching television. For example,
Peretti’s direction of attention towards Nike sweatshop child labor spread
rapidly online through a production request. This method of activism against
cruelty to others and manipulation of the consumer would be very successful;
however, the approach taken by the “Joe Chemo” subvertisement would turn people
away due to it attacking consumer habits personally. While one places the blame
on the producer, blaming the consumer may cause them to make excuses for their
behavior and not feel guilt regarding it.
Here is an example of culture
jamming. This is an anti-ad by Adbusters similar to one described in our
readings. It is an ad for a Buy Nothing Day more recent then the one mentioned.
It utilizes familiar sites when shopping to send a new message about the
victimization of consumers.
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